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Privacy Policy

Welcome to UP Sports (referred to as "this website"). In order to ensure your confidence in using the various services and information provided on this website, we hereby explain our privacy protection policy to safeguard your rights. Please read the following content carefully.

1. Scope of Privacy Protection Policy

The content of the privacy protection policy includes how this website handles personal identifiable information collected when you use its services. The privacy protection policy does not apply to other linked websites outside of this website or to individuals not commissioned or involved in the management of this website.

2. Collection, Processing, and Utilization of Personal Data

  • Collecting Entity: UP Sports Co., Ltd. 
  • When you register an account, use this website’s products or services, browse the website, or participate in events or giveaways, your personally identifiable information will be collected. To protect your privacy and security, your account information will be password-protected.
  • When you use third-party applications such as Facebook or LINE to log in to this website, the system will automatically access your email address.
  • UP Sports may also obtain personal data from business partners.
  • UP Sports automatically receives and records server values from your browser (including your IP address, cookies from UP Sports, and records of the web pages you request to access).
  • You have the right to modify your account information at any time, including the option to choose whether or not to receive notifications from UP Sports about special events or new products.
  • You also have the right to delete your account information at any time. You may notify us directly via email, customer service hotline, Facebook official fan page message, or through the "Contact Us" section on the official website, to request the deletion of all your membership data. (Reminder: This action cannot be undone. Please be sure to confirm your intention before deleting.)
  • Your data will be used by this website for the following purposes:
    • To improve advertisements and website content provided to you.
    • To fulfill your requests for products and to notify you of special events or new products.
  • UP Sports will not sell or rent your personally identifiable information to anyone.
  • However, under the following circumstances, UP Sports may provide your personally identifiable information to government agencies, partners, or companies:
    • When sharing your information with partners or companies is necessary to provide the products or services you requested.
    • When information is provided to companies representing UP Sports to deliver products or services to you (unless otherwise notified, these companies are not permitted to use the personal data provided by this website for purposes other than providing such products or services).
    • When required by law or by formal requests from government authorities.
    • When UP Sports determines that your behavior on the website violates UP Sports’ Terms of Service or specific usage guidelines for products or services.

  1. 3. Data Protection

The host of this website is equipped with information security equipment such as firewalls, antivirus systems, and necessary security protection measures to protect the website and your personal data. Strict protection measures are taken, and only authorized personnel can access your personal data. Relevant processing personnel have signed confidentiality agreements, and those who violate confidentiality obligations will be subject to relevant legal actions.When it is necessary to commission other units to provide services due to business needs, this website will also strictly require them to comply with confidentiality obligations and take necessary inspection procedures to ensure their compliance.

  1. 4. Related External Links

The web pages of this website provide links to other websites on the internet, and you can also click on links provided by this website to enter other websites. However, the privacy protection policy of this website does not apply to those linked websites. You must refer to the privacy protection policy in those linked websites.

  1. 5. Policy on Sharing Personal Data with Third Parties

This website will never provide, exchange, rent, or sell any of your personal data to other individuals, groups, private enterprises, or public authorities. However, this does not apply when there is a legal basis or contractual obligation.

The above situations include but are not limited to:

  • With your written consent.As required by law.To prevent danger to your life, body, freedom, or property. 
  • Cooperating with government agencies or academic research institutions based on public interest for statistics or academic research when necessary, and the data is processed or collected in a way that cannot identify specific individuals. 
  • When your behavior on the website violates the terms of service or may damage or hinder the rights and interests of the website and other users, and it is necessary for the website management unit to disclose your personal data for identification, contact, or legal action. 
  • To benefit your rights. 
  • When outsourcing vendors assist in collecting, processing, or using your personal data, the website will supervise and manage their obligations.

  1. 6. Use of Cookies

To provide you with the best service, this website will place and access our cookies on your computer. If you do not wish to accept the writing of cookies, you can set the privacy level to high in the function menu of your browser to reject the writing of cookies, but this may cause certain functions of the website to not execute properly.

  1. 7. Amendment of Privacy Protection Policy

The privacy protection policy of this website will be amended according to needs and will be published on the website.

  1. 8. Consultation on Privacy Protection Declaration

If you have any questions about the privacy protection declaration of this website, you are welcome to contact us:


UP Sports Co., Ltd.

  • Phone / 02-2577-0610 (Customer Service Hours: Monday to Friday 09:00-17:00)
  • Customer Service Email / info@upsports.tw
  • Address / 1F, No. 9, Alley 7, Lane 12, Section 3, Bade Road, Songshan District, Taipei City
  • Line / @upsports